This Privacy Policy describes how Sentispec, Inc. ("Sentispec," "we," "us," or "our"), a company incorporated in the State of Delaware and headquartered at 535 Mission Street, Suite 1400, San Francisco, California 94105, collects, uses, stores, shares, and protects information about visitors to our website at sentyspec.com (the "Site") and users of our AI sentiment analysis platform and related services (collectively, the "Services"). By accessing or using our Site or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

We are committed to protecting your privacy and handling your personal data with transparency and care. This policy is designed to help you understand your rights and our obligations under applicable privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and, where applicable, the General Data Protection Regulation (GDPR).

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you interact with our Site or Services. This includes:

  • Account registration information: When you create an account to use our Services, we collect your full name, business email address, company name, job title, and a password. We use this information to create and manage your account and to provide you with access to the Services.
  • Contact and inquiry information: When you contact us through our website contact form, by email, or by other means to inquire about our Services, request a demo, or seek support, we collect the information you provide in that communication, including your name, email address, phone number (if provided), company name, and the content of your message.
  • Payment and billing information: When you purchase a subscription to our Services, we collect billing information including your name, billing address, and payment method details. Payment card details are processed by our third-party payment processor and are not stored on our servers. We retain billing addresses and transaction records to comply with financial record-keeping obligations.
  • Survey and research participation data: If you participate in user research, surveys, or feedback programs that we conduct, we collect the information you provide in those interactions, which may include opinions, preferences, and qualitative feedback about our Services.
  • Professional profile information: If you create a profile on our platform that includes professional information such as your industry, role, or areas of interest, we collect and store that information to personalize your experience.

1.2 Information Collected Automatically

When you visit our Site or use our Services, we automatically collect certain technical and behavioral information through cookies, web beacons, log files, and similar tracking technologies. This automatically collected information includes:

  • Log data: Our servers automatically record information when you visit our Site or use our Services, including your IP address, browser type and version, operating system, referring URLs, pages visited, time and date of access, and time spent on each page.
  • Device information: We collect information about the device you use to access our Site and Services, including device identifiers, device type, hardware model, operating system version, and mobile network information where applicable.
  • Usage data: We track how you interact with our Services, including which features you use, how frequently you use them, search queries you conduct within the platform, reports you generate, and the workflows you follow when using the platform.
  • Cookies and tracking technologies: We use cookies and similar tracking technologies to enhance your experience, remember your preferences, analyze site traffic, and deliver targeted information about our Services. Please see Section 6 below and our Cookie Policy for detailed information about our use of cookies.
  • Location data: We may infer your approximate geographic location from your IP address. We do not collect precise GPS-level location data from website visitors.

1.3 Information From Third Parties

We may receive information about you from third parties in certain circumstances:

  • Data integration partners: If you choose to connect third-party data sources to our platform (such as CRM systems, survey platforms, or review data APIs), we receive and process the data you authorize us to access from those sources. This data is used solely to provide the analytical services you have requested.
  • Authentication providers: If you choose to sign in to our Services using a third-party authentication service such as Google or Microsoft, we receive the basic profile information that service provides in accordance with your privacy settings on that service.
  • Marketing and analytics partners: We may receive information about you from marketing analytics partners, advertising platforms, and lead generation services that we use to understand and improve our marketing efforts. This information is used to better target our marketing communications to relevant audiences.
  • Publicly available sources: We may supplement the information we collect with information from publicly available sources, such as professional networking platforms, company databases, and public business registries, to improve the relevance of our communications and Services.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Providing and Improving Our Services

  • Creating and managing your account and providing you with access to the Services you have purchased or signed up for.
  • Processing your transactions and fulfilling your orders, including sending order confirmations, invoices, and receipts.
  • Providing customer support, responding to your inquiries, and resolving technical issues or disputes.
  • Analyzing usage patterns and user feedback to identify opportunities to improve the functionality, performance, and user experience of our Services.
  • Developing new features and services based on user needs and market trends.
  • Conducting internal research and analytics to better understand how our Services are used and what value they deliver to customers.
  • Maintaining the security, integrity, and reliability of our systems and Services.

2.2 Communications

  • Sending you transactional communications such as account verification emails, password reset messages, billing notifications, and service updates that are necessary for the administration of your account.
  • Sending you product updates, new feature announcements, and educational content related to our Services, where you have not opted out of receiving such communications.
  • Sending you marketing communications about Sentispec's products and services, events, and relevant industry content, where you have given consent or where we have a legitimate interest in doing so.
  • Requesting your participation in surveys, research studies, or beta testing programs that help us improve our Services.

2.3 Legal and Compliance

  • Complying with applicable laws, regulations, legal processes, and governmental requests.
  • Enforcing our Terms of Service and other agreements.
  • Protecting the rights, property, and safety of Sentispec, our customers, and the public.
  • Detecting, investigating, and preventing fraudulent transactions and other illegal activities.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data on the following legal bases:

  • Performance of a contract: Processing necessary to provide you with the Services you have requested, to process your payments, and to manage your account.
  • Legitimate interests: Processing for our legitimate business interests, including improving our Services, detecting and preventing fraud, and marketing our Services to potential customers, where these interests are not overridden by your rights.
  • Consent: Processing based on your express consent, such as for certain marketing communications and non-essential cookies. You may withdraw your consent at any time.
  • Legal obligation: Processing necessary to comply with our legal obligations under applicable law.

4. How We Share Your Information

We do not sell your personal information to third parties. We share your information only in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our Site and delivering our Services. These providers are contractually required to use your information only for the specific services they provide to us and in accordance with this Privacy Policy. Our service providers include cloud hosting providers, payment processors, email delivery services, customer relationship management platforms, analytics providers, and security and fraud prevention services.

4.2 Business Transfers

If Sentispec is involved in a merger, acquisition, sale of assets, financing, or other transaction in which your personal information is among the transferred assets, we will notify you before your personal information becomes subject to a different privacy policy. We will provide you with notice of such a transfer and the opportunity to opt out of such transfer where required by applicable law.

4.3 Legal Requirements

We may disclose your information if we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation or respond to a valid legal process such as a court order, subpoena, or government request; (b) protect and defend the rights or property of Sentispec; (c) prevent or investigate possible wrongdoing in connection with the Services; (d) protect the personal safety of users of the Services or the public; or (e) protect against legal liability.

4.4 Consent

We may share your information with third parties when you give us explicit consent to do so, such as when you choose to participate in a co-marketing program or authorize us to share information with a specific partner for a defined purpose.

5. Your Rights and Choices

5.1 Access, Correction, and Deletion

You have the right to access the personal information we hold about you, to request correction of inaccurate data, and to request deletion of your personal information in certain circumstances. To exercise these rights, please contact us at privacy@sentyspec.com. We will respond to your request within 30 days and may request verification of your identity before processing your request.

5.2 Data Portability

You have the right to receive a copy of the personal information you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another controller where technically feasible. To request a data export, please contact privacy@sentyspec.com.

5.3 Opt-Out of Marketing Communications

You can opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any marketing email we send you, or by contacting us at privacy@sentyspec.com. Note that you cannot opt out of transactional communications necessary for the administration of your account, such as billing notifications and service-critical alerts.

5.4 Cookie Management

You can manage your cookie preferences through your browser settings or through our cookie consent banner. Please see our Cookie Policy for detailed instructions on how to control cookie usage.

5.5 California Privacy Rights (CCPA/CPRA)

California residents have specific rights under the CCPA and CPRA, including the right to know what personal information we collect and how we use and share it, the right to delete personal information, the right to opt out of the sale or sharing of personal information (we do not sell personal information), the right to correct inaccurate personal information, and the right to limit the use of sensitive personal information. To exercise these rights, contact us at privacy@sentyspec.com or through our website contact form.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site and within our Services. Cookies are small text files placed on your device that allow us to recognize your browser, remember your preferences, analyze how our Site is used, and deliver relevant content. Please see our Cookie Policy for a comprehensive description of the types of cookies we use, their purposes, and how you can manage your cookie preferences.

7. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include encryption of data in transit using TLS/SSL protocols, encryption of sensitive data at rest, access controls and authentication requirements for systems that process personal data, regular security assessments and penetration testing, employee security training and background screening, and an incident response program to detect and respond to security breaches.

Despite our security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information, but we are committed to continuously improving our security practices.

8. Data Retention

We retain your personal information for as long as necessary to provide you with our Services, fulfill the purposes described in this Privacy Policy, and comply with our legal obligations. Account information is retained for the duration of your subscription and for a period of up to three years thereafter to comply with financial and legal record-keeping requirements. Usage logs are retained for up to twelve months. Marketing communication records are retained for up to three years from the date of last interaction. You may request deletion of your data at any time, subject to our legal retention obligations.

9. International Data Transfers

Sentispec is based in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your jurisdiction. For transfers of personal data from the EEA, UK, or Switzerland to the United States, we rely on Standard Contractual Clauses approved by the European Commission and other appropriate transfer mechanisms required by applicable law.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 18, please contact us at privacy@sentyspec.com.

11. Third-Party Links

Our Site and Services may contain links to third-party websites, services, and applications. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access through links on our Site.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our Services, or applicable law. When we make material changes, we will notify you by email (if we have your email address), by posting a notice on our Site, or through other appropriate communication channels. The date at the top of this policy reflects when it was last updated. We encourage you to review this policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

  • Email: privacy@sentyspec.com
  • Mailing address: Sentispec, Inc., Attn: Privacy Team, 535 Mission Street, Suite 1400, San Francisco, CA 94105

We will respond to your inquiry within 30 days. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

Related legal documents: Terms of Service  |  Cookie Policy